Joico Defy Damage Protective Shield for Damaged, Color-Treated Hair

Introducing The Next Generation of Bond Building for Stronger Bonds and Long-Lasting Color

Defy Damage Protective Shield is the ultimate defense against the damage caused by daily styling, UV exposure, and environmental pollution. This hero product delivers exceptional protection by building bonds in the hair to prevent color fade, breakage, and dryness. Designed for daily use, it leaves hair shinier, stronger, and healthier both inside and out.

Directions: Apply a small amount to damp hair before blow-drying and style as usual. Experience the difference. See it. Feel it. Believe it.

Here's what you'll love about Defy Damage Protective Shield: - Instant and daily protection from damaging heat, UV rays, and pollution - Makes hair 4X more resistant to breakage during heat styling - Protects against color fade - Leaves hair soft, shiny, and healthy-looking

FAQs: - Is this product sulfate-free? Yes, our formula is free of SLS/SLES sulfates.

• How soon will I see results? Bond protection begins immediately, and you'll notice softer, shinier hair after the first use.

• Is this suitable for curly hair? Yes! Defy Damage Home Care System is perfect for all hair types, from straight to curly, fine to thick.

• Will this help my hair color last longer? Absolutely! Our Home Care System helps maintain over 90% of your color vibrancy for up to 10 shampoos.

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